Building better healthcare

for women

We are dedicated to helping women understand their health with accessible testing and clear insights. Our mission is to make healthcare experiences feel empowering, not overwhelming.

Our values

Clarity first

We focus on clear language, intuitive design, and meaningful context to help women understand what their results really mean.

Trust and transparency

We communicate results honestly and responsibly. We avoid fear based messaging and provide calm, reliable information women can trust.

Thoughtful innovation

We use technology to improve access and understanding, always prioritizing usefulness and simplicity over unnecessary complexity.

Our team

Alexandria Aaron - Co-founder

Co-Founder - MSN, APRN, AGACNP

Alexandria Aaron

Ella(dx) was founded by Alexandria “Ali” Aaron to democratize access to advanced, reliable laboratory testing. As both Managing Partner and Medical Lead, Ali sets the company’s strategic vision, oversees daily operations, and upholds the highest clinical standards. Leveraging her deep expertise in health and wellness, she fosters a supportive, inclusive environment where every patient gains the insights and confidence needed to take control of their well-being.

Director of Patient Success - BSN, RN

Kaitlyn Boling

Kaitlyn Boling leads our patient success team, enhancing the patient experience from start to finish. She dedicates herself to understanding each patient’s unique needs and ensures they have a positive and supportive experience at Ella(dx). Kaitlyn’s passion for customer satisfaction drives our commitment to providing personalized and compassionate care.
Kaitlyn Boling - Director

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